Driving Consumer Engagement with Powerful Provider Directories

By Claire Thayer, March 30, 2017 First impressions really do matter, especially with the millennial generation. A recent article published by Modern Healthcare tells is that “millennials are more than twice as likely as older patients to research providers on websites such as Yelp, Consumer Reports and Angie's List. A third of millennials said they have switched providers when dissatisfied, 12 percentage points higher than that of other generations.” The provider directory is often the vehicle for the patients’ first impressions on the scope of the provider health care network and related facilities.  Additionally, Medicare providers are putting revenue at risk when not getting first impressions right, with quality scoring now being tied to overall patient satisfaction. This week, a special edition of the MCOL Infographic, co-sponsored by LexisNexis Health Care, highlights the role of the provider directory and its importance in overall consumer engagement: