53% percentage of young adults using social media for healthcare reviews

By Claire Thayer, April 15, 2013

PWC's Health Research Institute released a new report on consumers’ experience in seeking health related information as well as effectiveness of healthcare ratings and reviews.  When consumers in the study were asked on their sources of healthcare reviews, the HRI survey finds that Consumer Reports topped the list of sources, with 43% respondents who have read reviews indicating that they have used the well-known products review source to look for health-related information.  Not surprisingly, there are generational differences too. Consumers age 65 and older prefer government sources for their health-related information, while consumers 18-24 prefer reviews on blogs or social media sites such as Facebook or online patient discussion forums.  For more information about HRI's report - Scoring healthcare: Navigating customer experience ratings, click here: http://www.pwc.com/us/scoringhealthcare