Engaging Your Audience with Content Marketing

By Claire Thayer, August 15, 2013

Content marketing offers a fresh approach for engaging with your audience in a manner that’s both subtle and thoughtful.  Think: videos, infographics, white papers, survey results, articles, case studies, and webinars as tactics to educate current and prospective customers about your business solutions.

According to an infographic posted this week on Social Media Today, 72% of B2B marketers use content marketing as part of their overall marketing strategy, with more than half rating videos as the most effective content marketing tactic – see B2B Marketing Strategies for 2013 and Beyond. 

This soft sales approach to marketing is quite effective in generating leads, along with increasing overall awareness about your company in terms of brand identity and thought leadership.  Check out these white papers and videos as well as info about our sponsored webinars for some ideas on marketing your content. In addition, while not specifically health care focused, some key takeaways can be gleaned from this article: How To Make Content Marketing Work for Your Business as well as from this short video: 50 Stats You Need to Know About Content Marketing from NewsCred.