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Tuesday
Sep012009

U.S. Uninsured Total Hits 180 Million (if you include dogs and cats)

by Clive Riddle, September 2, 2009

Who knew that September was North American Pet Health Insurance Awareness Month? Not I, until I visited the North American Pet Health Insurance Association web site and discovered their press release. The association informs us that “about 60% of U.S. households have at least one dog, cat, bird, or other companion animal. Many have more than one….. Projected 2009 pet expenditures for North America are over $45 billion, of which $25 billion will be spent on veterinary medicine.”

Now inspired that the calendar had indeed turned to September, and that there was only 29 days left of North American Pet Health Insurance Awareness Month,  I dug deeper. I came across the article Pet Insurance Shows Promising Market Growth, from InsuranceNewsNet, Inc., which informs us:

  • “The U.S. pet insurance market recorded 107 percent increase in total growth from 2003 through 2007”
  • “It is estimated that there are more than 70 million pet cats and 68 million pet dogs in the country but only 1 to 4 percent of pets are covered by health insurance.”
  • “The cost of pet insurance also varies greatly. Accident-only coverage may cost as little as $9.50 while fuller benefits above $60 but typically the cost is about $30 to $50 a month.”

So doing the math, if there are 138 million pet cats and dogs, and we assume 3% are insured and 97% are uninsured, we have approximately 134 million uninsured Fidos and Tiggers. Add this to the 46 million two-legged uninsureds, and the health care reform debate is re-framed. What’s more, there is a huge market opportunity if anyone can get the owners of these 134 million pets to pony up and buy some insurance.

The plans represented by the North American Pet Health Insurance Association certainly think the opportunity exists. Participating plans include:

And now health insurance giant Aetna has been bitten by the pet insurance bug. Right on the Aetna Home Page, under the "Find the Right Plan" section, resides a link "For Pet Insurance" in which Aetna proclaims “We have offered insurance products to help our members for more than 150 years. Now we can help you with pet health coverage for your cat or dog, too.”

Aetna inked a deal at the end of last year to underwrite Pets Best. This July Aetna and Pets Best announced a program to “provide 50,000 local businesses and 79 working Chambers of Commerce in Connecticut and Western Massachusetts access to discounted rates on pet insurance plans.”

Gretchen Spann, Aetna’s very own Head of Pet Insurance tells us “in these difficult economic times, many people are having difficulty keeping up with the rising cost of veterinary services. Some people might find that the predictability of a monthly premium helps them budget for the care their dog or cat might need in the future.”

Monday
Aug242009

Doctors and Hospitals Revisit a New Definition of Clinical Integration 

By William DeMarco, August 25, 2009

I was just asked to provide a brief comment on the question for MCOL’s Thought Leaders newsletter on the question - "Have you observed any emerging trends, developments or initiatives of note with Integrated Health Care Delivery Systems?"

Here’s my more complete response:

In my travels observing workshops and client work and in my general reading I am seeing a change in the definition of what was once called integration.

Early on integration was defined as a means for physicians and hospitals to deal with capitation as a joint inpatient/outpatient service center versus having insurance companies pit providers against each other. This step towards a joint PHO framework involved legal issues of antitrust and market power and community benefit, but once structured, people had the idea that demanding more money because they offered comprehensive services was the goal. What was NOT discussed was reimbursement and gain sharing, which would have led to discussions on what we now call lean engineering to make sure that what the PHO charged the insurer was higher than the actual cost to provide services. In other words they were able to share savings with the insurance company. But integration usually stopped at the legal step and many PHOs failed as capitation was not the norm and hospitals got out of the risk business.

Now I am seeing a resurgence of interest in this, partly brought on by the scrutiny of the Federal Trade Commission who is reviewing many false PHOs who are operating under the assumption that they can still collectively bargain with payers without taking risk. This is an incorrect assumption for both PHOs and IPAs who must either be financially at risk or clinically integrated to proceed with any kind of collective negations with plans. Any other options may be seen as non competitive behavior and there are still IPAs and Super PHOs losing out because they do not have a fundamental understanding of what the federal government means by integration.

This reason, along with several others, is now motivating doctors and hospitals to revisit a new definition of clinical integration.

For example:

Payment Integration  

Many of these hospitals are reading the recent MedPac report that is recommending physician and hospital payments be combined like a Global payment based upon diagnosis. Medicare is going in this direction, as are some of the newer Pay for Performance models being developed. . By using episodes of care versus fee for service or traditional capitation, providers can start matching populations and identify gaps in process. To accept this global payment means there needs to be payment integration and a billing capability for both hospital and physicians as part of their managed care agreements.

Clinical measurement and reporting  

There continues to be discussion that P4P programs can be considered by the FTC as partial clinical integration and will make an organization exempt for an antitrust challenge as long as they are participating in Clinical measurement programs. This is also a platform for lean engineering by, again, allowing savings for the efficiency and effectiveness improvement to stream back to the providers IN ADDITION to their normal pay.

Value Based Purchasing

As employers begin revisiting direct contracting or discovering benchmarking information from “Leapfrog” and/or “Bridges to Excellence”, these larger employers are looking for reports on quality and safety from the health plans. Providers want to make sure their efforts are not mis-reported so they are preparing basic reporting data for employers to see as well as using HealthCare Compare data to begin their internal Performance based contracting efforts. Smart Health plans are helping the providers achieve the goals in basic process compliance for diabetes and heart treatments but are also able to report to hospitals valuable data on readmissions and other normative data based upon regional paid claims data.

Probably the biggest change is the understanding that most of the IT information systems in hospitals are obsolete under the new “ meaningful user” definition. Meaningful user requires web based practice management and hospital billing to permit payers and providers to do immediate real time link ups for billing and reporting. Current systems are closed systems, meaning they are designed to create data in-house only and do not connect to the community at large.

Patient and community demands

Many of us believe that the biggest trigger will not be in physician EMRs but consumer Personal Medical Records (PMRs). As more and more patients ask for their x-rays on digital CD and their medical records be put on a thumb drive, and ask that the doctors use the internet to correspond lab values and other updates to their medical history, doctors are truly beginning to understand that the real definition of integration is connecting with the patients and outside community, not just data reporting in their practice. As Health Vault and Revolution Health sell these services through insurance companies and provider organizations, we see this will change the use of data and redefine the relationship between providers and payers who have this capability versus those who are behind the curve in adopting integration as a community value.

Thursday
Aug202009

Health Co-ops: Checking out Group Health Cooperative

by Clive Riddle, August 20, 2009

Health Care Cooperatives are certainly getting more than 15 minutes of fame as the health reform debate intensifies. Group Health Cooperative has been perhaps the most visible and referenced example referenced in discussions from all sides. For the less initiated, what follows is a quick overview of all things GHC. Group Health Cooperative is based in Seattle, Washington, with almost 10,000 employees and serves around 550,000 members in twenty Washington counties and two counties in Northern Idaho.

Governance

As a cooperative, GHC arranges the delivery of health care benefits and services for its members as a non-profit, member controlled organization. Unlike the traditional structure of a member-owned cooperative, financial surpluses are reinvested and not distributed to the members.

Group Health is governed by an 11-person Board of Trustees of volunteer consumer members, which hires the chief executive officer and makes major policy decisions. Any member of GHC eighteen years or older is eligible to vote to elect the Board of Trustees, and to vote on bylaw changes. The GHC bylaws are available for review online. Members must register to vote, and the registration deadline just passed (August 18th) to vote at the 2009 annual membership meeting (Oct. 17th 2009.)

Public Board meetings begin with an open microphone session during which any GHC can address the Board directly on all matters except those related to personal health care. Some GHC medical centers also have volunteer-led Medical Center Advisory Councils that work with staff to address care and wellness issues and meet at least four times per year. The councils are open to GHC members who reside near or receive care at a respective medical center.

GHC’s President and CEO is Scott Armstrong, who has been with the organization since 1986, starting as an assistant hospital administrator. He became president and CEO in January 2005. Prior to GHC he was the assistant vice president for hospital operations at Miami Valley Hospital in Dayton, Ohio.

Provider Network

GHC care is delivered by Group Health Permanente providers (880+ physicians) at Group Health-operated medical facilities, and in outlying areas and through POS options, also through a network of almost 9,000 providers and 40+ hospitals. After five decades serving as a staff model, the physicians formed Group Health Permanente, an independent professional corporation, in 1997, which operates under exclusive contract to serve GHC. 

History and Growth

In 1946, GHC, known as Group Health Cooperative of Puget Sound, was developed, acquired a Seattle medical clinic and hospital and starting with 1947 established a group practice, prepaid health plan. Initial coverage costs involved a $100 membership fee, plus $3 per month dues for each adult family member and $1.50 per month per child up tot four, with no charge for additional children. The local King County Medical Society undertook a highly organized campaign against GHC physicians and their members, resulting in a lawsuit and 1951 State Supreme Court unanimous ruling against the anticompetitive practices of the Medical Society.

Membership by the end of the 1950’s came close to 40,000. Enrollment surpassed 100,000 in 1967. Additional medical centers were developed and service area expanded each decade. In 1977 11,000 member Tacoma's Sound Health Association was acquired, and by 1979, enrollment surpassed 275,000. In 1982, the first agreement was signed to provide care by non-Group Health physicians on Vashon and Maury islands.  In 1983, enrollment surpassed 300,000 and GHC established the Group Health Center for Health Studies; the Center for Health Promotion; and Group Health Foundation., and acquired an existing Spokane 20,000 member health plan serving Eastern Washington, which evolved by 1987 into the affiliate Group Health Northwest, consolidating services east of the Cascades. In 1990, GHC launched Group Health Options, Inc., a subsidiary, which offered the Northwest's first POS plan. In 1994, Group Health membership passed 500,000. By the late 1990s membership approached 700,000.

In 1997, a strategic alliance was formed with Kaiser Permanente’s Washington operations, creating Kaiser/Group Health, a new non-profit corporation set up to oversee Group Health Cooperative, Group Health Northwest, and Kaiser Permanente Northwest.However, at the same time, GHC deficits began mounting, and GHC began cutting back in participation in various programs and markets, causing enrollment to begin shrinking down to its current level (550,000.). Kaiser and GHC agreed to dramatically scale back their affiliation to a more simple reciprocity of provider services agreement. GHC experienced a financial turnaround at the start of the new millennium. In 2005, GHC acquired KPS Health Plan, a 62-year-old nonprofit plan based in Bremerton, WA.

Additional historical information is available at HisotryLink.org and in the GHC web site.

Current Financials

GHC yielded $2.8 billion in revenue in 2008, up from $2.6 billion in 2007, with operating expenses of $2.7 billion in 2008 and $2.6 billion in 2007. External provider network expenses (non GHC owned facilities or Group Health Permanente) comprised 50% of operating expenses. 2007 yielded a $71 million surplus primarily due to $57 million in investment income, while 2008 yielded a $9 million loss, primarily due to $60 million in investment losses. In August 2009 Standard&Poor's Ratings Services “lowered its counterparty credit, financial strength, and senior secured debt ratings on Group Health Cooperative (GHC) to 'BBB+' from 'A-'. The outlook on the counterparty credit and financial strength ratings is negative. The rating action is based on GHC's downward revision to its 2009 earnings forecast. The company is now expecting a pretax operating loss.”

Accolades

A recent Commonwealth Fund case study notes that Group Health Cooperative is structured with incentives aligned "to launch innovations and organize services in ways that make the most sense operationally and clinically." The case study highlighted attributes contributing to the organization’s success:

  • Information Continuity  with EHR
  •  Care Coordination and Transitions and System Accountability, including medical homes and case management
  • Peer Review and Teamwork for High-Value Care, including clinical dashboards and P4P
  • Continuous Innovation
  • Easy Access to Appropriate Care, including same day appointments for urgent care, after hours urgent care and telephonic nurse advise linked to HER, direct specialist access, group visits and electronic visits

GHC touts that it has the "Highest Member Satisfaction among Commercial Health Plans in the Northwest Region" ranking by J.D. Power and Associates;

"Excellent" accreditation rating from the National Committee for Quality Assurance (NCQA) for the seventh year in a row; "America's Best Health Plans" rating by U.S. News & World Report and NCQA; and Highest ranked for health plan quality and prescription drug plan quality by the Centers for Medicare and Medicaid Services (CMS) Medicare Plan Comparisons.

Doubts about GHC as a nationwide model

But for all the success, these doubts have publicly surfaced regarding how realistic it would be to duplicate GHC as a nationwide model for health reform:

  1. As a recent New York Times article questions, is the governance aspect of a cooperative, as advanced by many reformers, the successful attribute of GHC, or is it the integrated delivery system, which is present in non-cooperative based programs such as Kaiser?

  2. Considering the infrastructure required to operate the GHC mixed delivery model that at its core is an integrated group practice, is it realistic to develop something similar from scratch for new markets in any reasonable time frame?

  3. Considering GHC’s financial position is no stronger, and perhaps weaker than other major health plans around the country, what are the financial dangers in replicating their model?

 

Thursday
Aug132009

Lindsay Resnick on More Effective Medicare Marketing

by Clive Riddle, August 13, 2009

Lindsay Resnick, a fellow member of the MCOLBlog team this week provided an exclusive 34 minute podcast for MCOL on Reducing Medicare Marketing Costs ... While Boosting Enrollment which includes a companion follow-along presentation. I encourage you to check it out if Medicare Advantage is of interest to you.

Here’s some selected takeaways from his discussion:

· Medicare Advantage payments to plans will reduce to equal to Medicare FFS payments by 2014, and payments to plans in 2009 were cut by an average of 4.5%

· For 2010, member premium increases will range from $25 to $80, and on the chopping block for plans will be value-added benefits and zero premium products

· Regulatory scrutiny over the marketing and sale of Medicare products will intensify

· It takes 3 to 7 prospect touches—through a combination of media—to get a qualified Medicare lead

· 56% of Internet users who are age 64-72 make online purchases; 45% of all seniors age 70-75 are Internet users

· Post-sale for Medicare members:  4+ touches/year can yield over 90% retention

· Agent distribution- a key strategy in enhancing enrollment while reducing marketing costs, requires significant commitment in credentialing and monitoring agents

· Agent Credentialing: Gather demographic information about your agents and use it to verify their credentials. A credentialing program needs to include: –Agent portal for establishment of e-file for agents; –Verification of licensure; =–Check state regulatory actions; –Verify and store E&O; –Background checks; –Link documents to agent file on an ongoing basis; –Manage agents slow to submit required documentation; –Agent contracting

· Agent Monitoring: A Monitoring Program should be developed that can: -Accumulate agent data; -Track allegations by agent; -Manage disciplinary actions; -Audit-friendly print views; -Track investigations; -Offer Remedial training information; Provide Licensure confirmation. Agent oversight should address and incorporate: Complaints (Allegations); Credentialing; Training; Certification; State DOI Notifications of Terminated Representatives; Accurate & Timely Commission Payments; and Targeted Sales Audits.

Thursday
Aug062009

Rating Consumer Reports New Hospital Ratings

By Clive Riddle, August 6, 2009

Consumer Reports this week announced “for the first time, Consumer Reports will provide patient satisfaction Ratings for more than 3,400 hospitals across the U.S. Subscribers to www.ConsumerReportsHealth.org will be able to look up their local hospitals to see how they stack up and the types of challenges that patients have experienced there. CR notes several areas of concern at hospitals nationwide; the vast majority of hospitals received the worst Ratings for communication about new medications and discharge planning.”

In order to access this new tool, one must subscribe to Consumer Reports Health at a cost of $19.00 annually or $4.95 monthly. The subscription also gives you access to their rating tools for health plans, treatments, prescriptions, related products and provides various supplemental information.

Questions for those in the business of health care include, how influential will these Consumer Reports tools be? How many consumers will use them? How reliable is the information? How are providers, plans and products portrayed?

Consumer Reports touts that the hospital ratings, “are based on patient surveys collected by the federal government's Hospital Consumer Assessments of Healthcare Providers and Systems Survey, known as HCAHPS. For the first time, the HCAHPS data will be available to consumers in a user-friendly interface with CR's familiar Ratings. A team of statisticians and health experts analyzed the government data to develop the Ratings. The Health Ratings Center also integrated intensity of care rankings, revealing a link between patient satisfaction and intensity of care; the hospitals that have above average patient satisfaction Ratings provide, on average, a more conservative (and less expensive) type of medical care. The intensity of care rankings are based on data from the Dartmouth Atlas of Health Care and the Dartmouth Institute for Health Policy and Clinical Practice.”

HCAHPS and the Dartmouth Atlas of Health Care are perhaps the most mainstream established comparative data sources, so the reliability of the Consumer Reports data is not so much the issue, and hospitals are already accustomed and have access to how they are portrayed by these sources. So the remaining questions to address are how influential will the Consumer Reports tools be and how many people will use them. Should hospitals and other professionals invest energy in monitoring this?

If you’re a professional looking to research data from the Consumer Reports hospital ratings tool, you need not bother investing the $19 annually. I did, and while the Consumer Reports tool is darn easy to use and provides a choice of summary and detailed information, you can get the same data and much more for free direct from the sources. HCAHPS data in incorporated into the CMS Hospital Compare Web Site. The Consumer Reports tool lets you compare up to five hospitals at once, and Hospital Compare only lets you compare up to three. But the Consumer Reports detailed data is limited to the HCAHPS patient survey results and Dartmouth data on Chronic Care and Average Costs, while the Hospital Compare detailed information incorporates many more measures in addition to the HCAHPS survey data and provides optional graphs and tables.

As discussed in a previous blog, Checking Out CMS’ Hospital Compare, you can download the entire database from the Hospital Compare web site if you wish. There aren’t such data download capabilities from Consumer Reports. In fact, outside of providing a comparison to the top national ranked hospital in any results page (Oakleaf Surgical Hospital in Eau Claire, Wisconsin) I couldn’t find national or state average data using the Consumer Reports tool. I did find a very nice Summary of HCAHPS Survey Results indicating state and national averages for each survey indicator for free from the HCAHPS web site.  Here’s the national average of hospital satisfaction levels for their various components, which are interesting:

  • Communication with Nurses: 74%
  • Communication with Doctors: 80%
  • Responsiveness of Staff: 62%
  • Pain Management: 68%
  • Communication about Medicines: 59%
  • Cleanliness: 69%
  • Quietness: 56%
  • Discharge Information: 80%
  • Overall Hospital Rating: 64%
  • Recommend the Hospital: 68%

The Consumer Reports tool does include some Dartmouth data, and The Dartmouth Atlas of Health Care does cost $59 to purchase in print form. But while its not entirely simple to use, you can drill down through the site and query the databases, download applicable files and review applicable report, all for free.

So, a professional will find much more data, and free at that, going to the original sources rather than Consumer Reports. I can’t that I’d recommend the Consumer Reports tool to a consumer either for the same reasons, unless they really want and need something very simple and centralized to use, that doesn’t confuse them with too many data choices and options, and don’t mind paying for the privilege.

Of course, the Consumer Reports Health tool does offer much more than hospital comparisons, and because its offered by Consumer Reports, it will yield some influence over a number of consumers’ health decisions, and a number of consumers will undoubtedly use the service.

Wednesday
Jul292009

H1N1 Flu: Key Info, Web Resources and News Headlines

by Clive Riddle, July 29, 2009

So the health care community has been warned for some time to brace for a surge in swine flu this fall. As August approaches, what’s the latest? The following is a summary compiled of some key information, key web resources, and recent news headline:

- KEY INFORMATION –

CDC provides this summary in their latest situation update: “On June 11, 2009, the World Health Organization (WHO) signaled that a global pandemic of novel influenza A (H1N1) was underway by raising the worldwide pandemic alert level to Phase 6. This action was a reflection of the spread of the new H1N1 virus, not the severity of illness caused by the virus. At the time, more than 70 countries had reported cases of novel influenza A (H1N1) infection and there were ongoing community level outbreaks of novel H1N1 in multiple parts of the world.  Since the WHO declaration of a pandemic, the new H1N1 virus has continued to spread, with the number of countries reporting cases of novel H1N1 nearly doubling. The Southern Hemisphere’s regular influenza season has begun and countries there are reporting that the new H1N1 virus is spreading and causing illness along with regular seasonal influenza viruses. In the United States, significant novel H1N1 illness has continued into the summer, with localized and in some cases intense outbreaks occurring. The United States continues to report the largest number of novel H1N1 cases of any country worldwide, however, most people who have become ill have recovered without requiring medical treatment.”

According to the CDC Novel H1N1 Flu Situation Update as of July 24, 2009, the U.S. has experienced 43,771 cases involving 302 deaths. The top five states by number of cases are:  

  1. Wisconsin 6222 cases; 6 deaths
  2. Texas 5151 cases; 27 deaths
  3. Illinois 3404 cases; 17 deaths
  4. California 3161 cases; 52 deaths
  5. Florida 2915 cases;  23 deaths

For the week of July 12 -18 the CDC reported that:

· Widespread influenza activity was reported by seven states (California, Delaware, Georgia, Hawaii, Maine, Maryland, and New Jersey).

· Regional influenza activity was reported by Puerto Rico and 13 states (Arizona, Arkansas, Connecticut, Florida, Nevada, New York, North Carolina, Pennsylvania, Rhode Island, South Carolina, Virginia, Washington, and West Virginia).

· Local influenza activity was reported by the District of Columbia and 13 states (Alaska, Illinois, Massachusetts, Michigan, Minnesota, New Hampshire, New Mexico, Oklahoma, Oregon, Tennessee, Texas, Utah, and Wisconsin).

· Sporadic activity was reported by 17 states (Alabama, Colorado, Idaho, Indiana, Iowa, Kansas, Kentucky, Louisiana, Mississippi, Missouri, Montana, Nebraska, North Dakota, Ohio, South Dakota, Vermont, and Wyoming).

The World Health Organization’s (WHO) latest update, as of July 24, 2009, states “in most countries the majority of pandemic (H1N1) 2009 cases are still occurring in younger people, with the median age reported to be 12 to 17 years (based on data from Canada, Chile, Japan, UK and the United States of America). Some reports suggest that persons requiring hospitalization and patients with fatal illness may be slightly older.... The development of new candidate vaccine viruses by the WHO network is continuing to improve yields (currently 25% to 50 % of the normal yields for seasonal influenza for some manufacturers). WHO will be able to revise its estimate of pandemic vaccine supply once it has the new yield information. Other important information will also be provided by results of ongoing and soon-to be-initiated vaccine clinical trials. These trials will give a better idea of the number of doses required for a person to be immunized, as well as of the quantity on active principle (antigen) needed in each vaccine dose. Manufacturers are expected to have vaccines for use around September. A number of companies are working on the pandemic vaccine production and have different timelines.”


- WEB RESOURCES -

Pandemic (H1N1) 2009

World Health Organization

Key Facts About Swine Influenza

Centers for Disease Control and Prevention

Novel H1N1 Flu (Swine Flu) and You

Centers for Disease Control and Prevention

 Novel H1N1 Flu Situation Update

Centers for Disease Control and Prevention

Interim Guidance on Antiviral Recommendations for Patients with Novel Influenza A (H1N1) Virus Infection and Their Close Contacts

Centers for Disease Control and Prevention

H1N1 Influenza A (Swine Flu) Alert Center

Medscape


- NEWS HEADLINES -

H1N1 Flu Spreads to Remote Corners of the World

Reuters Health Information, July 28, 2009

Pregnancy Likely to Be Swine Flu Shot Priority

Associated Press via Google, July 28, 2009

H1N1 Flu Shots Ready in Months, Winter a Risk: WHO

Reuters Health Information, July 27, 2009

China Presses Quarantine Against Flu

New York Times, July 27, 2009

Swine flu could hit up to 40% in U.S. this year and next without vaccine

Associated Press via USA TODAY, July 26, 2009

US: 160M doses of swine flu vaccine due in Oct.

AP via GoogleNews, July 23, 2009

First Trials of Swine Flu Vaccine Begin in Australia

Bloomberg News, July 22, 2009

Grants to States and Territories, July 2009

HHS Press Release, July 10, 2009


Monday
Jul202009

Trendwatching: MarCom to MarSales

By Lindsay Resnick, July 20, 2009

Squeezed between an economy in disarray and the rapid rise of social media, let's face it, marketing has changed forever. Budgets have been slashed, customer priorities have shifted, and intense pressure on companies to grow organically is changing corporate cultures across the country.

MarCom has long been the abbreviation for "marketing communications"—interaction with customers and prospects through messaging and media to speak to the marketplace. Its tradition is in the printed word, usually categorized under advertising, public relations, branding or promotion. Of course recently, a surge of online activity has been added to the mix (if not taken over). MarCom's primary focus has always been around audience awareness. The conversation is usually a monologue.

That has changed. Now, we are seeing MarCom morph into MarSales—interaction with customers and prospects through messaging and media to sell the marketplace. MarSales takes a growth-oriented vantage point which is actively aligned with the sales process. And, it's all about quantifiable results.

This perspective elevates growth and profitability in the marketing hierarchy within the context of current business drivers: economic volatility, regulatory threats, competitive rivalry and customer dialogue. MarSales cuts across product-line and operational silos to reshape internal marketing-think and reengineer distribution channels. It improves marketing spend and, rallies your team around a mantra of "leverage value to turn growth into revenue."

Core principles of a MarSales strategy include:

  • Refresh your brand position in light of any product or service changes, new consumer spending and buying habits, and competitor moves.
  • Micro-segment your prospects for improved targeting and more efficient budget management.
  • Redefine and shorten your sales cycle, from lead generation to retention.
  • Synchronize your creative platform and media strategy with specific sales objectives.
  • Deploy new outreach tactics moving from awareness-oriented marketing to an action-based sales relationship with your customers.
  • Link marketing budgets and sales results to accurately measure return on investment and lifetime value of new customers.

MarCom has been built around the philosophy that good marketing grabs attention, creates awareness, and is driven by emotion. MarSales embraces these attributes, but recognizes that great marketing accomplishes all of this with one critical difference—great marketing sells.

Thursday
Jul162009

Checking out CMSโ€™ Hospital Compare

 By Clive Riddle, July t6, 2009

Last week, CMS issued an announcement touting “important new information was added to the Centers for Medicare & Medicaid Services’ (CMS) Hospital Compare Web site that reports how frequently patients return to a hospital after being discharged, a possible indicator of how well the facility did the first time around” They noted around 20% of hospitalized Medicare beneficiaries experience a readmission within 30 days from discharge.

This prompted me to take the opportunity to check out Hospital Compare again, and see what was going on in that cyber neck of the woods. Here’s a few things I learned:

  • The tool is being used. Hospital Compare has been on-line since 2005. Last year the site 18 million+ page views, and is receiving around 1 million page views monthly during 2009.
  • Here’s how CMS describes the what information Hospital Compare provides: “The Hospital Compare Web site will show a hospital’s mortality or readmissions rate is ‘Better than,’ ‘No different from,’ or ‘Worse than’ the U.S. national rate...Hospital Compare also includes 10 measures that capture patient satisfaction with hospital care, 25 process of care measures, and two children’s asthma care measures. The site also features information about the number of selected elective hospital procedures provided to patients and what Medicare pays for those services.”
  • So what are you supposed to do with this information? CMS states that “Public reporting of these and other measures is intended to empower patients and their families with information they need to engage their local hospitals and physicians in active discussions about quality of care..” Charlene Frizzera, CMS Acting Administrator, tells us "Providing readmission rates by hospital will give consumers even better information with which to compare local providers. Readmission rates will help consumers identify those providers in the community who are furnishing high-value healthcare with the best results. CMS believes that all hospitals, regardless of their readmission and mortality rates, should use the data available in these free, detailed reports to find ways to continually improve the care they deliver.”
  • Of course, has lawyers on staff, and the hospital web site counsels us that we really shouldn’t “view any one process or outcome measure on Hospital Compare as a tool to ‘shop’ for a hospital” and that “consumers should gather information from multiple sources when choosing a hospital.”
  • If you really want to swim around in the hospital compare data, they do provide the option to download the entire database (9MB).
  • How old is the data, and how often is it updated? The collection period for the process of care quality measures is generally 12 months. Currently, the Hospital Compare quality measures are refreshed the third month of each quarter. The collection period for the mortality and readmission measures is 36 months. The risk-adjusted 30-day risk-adjusted mortality and readmission measures for heart attack, heart failure and pneumonia are produced from Medicare claims and enrollment data. The mortality and readmission quality measures will be refreshed once annually.
  • Downloading and then sifting through the actual database, I came across a table summarizing the national averages (as opposed to the hospital and state specific averages typically displayed in the online reports, or national data just for a specific item. Below are tables with the national HCAHPS (Hospital Consumer Assessment of Healthcare Providers and Systems) survey data and the national mortality readmission data.

 

HCAHPS Measures

HCAHPS Response Categories

Overall Survey %Response Rate

How often were the patients rooms and bathrooms kept clean?

Room was always clean

69%

How often were the patients rooms and bathrooms kept clean?

Room was sometimes or never clean

10%

How often were the patients rooms and bathrooms kept clean?

Room was usually clean

21%

How often did nurses communicate well with patients?

Nurses always communicated well

74%

How often did nurses communicate well with patients?

Nurses sometimes or never communicated well

6%

How often did nurses communicate well with patients?

Nurses usually communicated well

20%

How often did doctors communicate well with patients?

Doctors always communicated well

80%

How often did doctors communicate well with patients?

Doctors sometimes or never communicated well

5%

How often did doctors communicate well with patients?

Doctors usually communicated well

15%

How often did patients receive help quickly from hospital staff?

Patients always received help as soon as they wanted

62%

How often did patients receive help quickly from hospital staff?

Patients sometimes or never received help as soon as they wanted

12%

How often did patients receive help quickly from hospital staff?

Patients usually received help as soon as they wanted

26%

How often was patients pain well controlled?

Pain was always well controlled

68%

How often was patients pain well controlled?

Pain was sometimes or never well controlled

8%

How often was patients pain well controlled?

Pain was usually well controlled

24%

How often did staff explain about medicines before giving them to patients?

Staff always explained

59%

How often did staff explain about medicines before giving them to patients?

Staff sometimes or never explained

23%

How often did staff explain about medicines before giving them to patients?

Staff usually explained

18%

Were patients given information about what to do during their recovery at home?

No, staff did not give patients this information

20%

Were patients given information about what to do during their recovery at home?

Yes, staff did give patients this information

80%

How do patients rate the hospital overall?

Patients who gave a rating of 6 or lower (low)

10%

How do patients rate the hospital overall?

Patients who gave a rating of 7 or 8 (medium)

26%

How do patients rate the hospital overall?

Patients who gave a rating of 9 or 10 (high)

64%

How often was the area around patients rooms kept quiet at night?

Always quiet at night

56%

How often was the area around patients rooms kept quiet at night?

Sometimes or never quiet at night

13%

How often was the area around patients rooms kept quiet at night?

Usually quiet at night

31%

Would patients recommend the hospital to friends and family?

NO, patients would not recommend the hospital (they probably would not or definitely would not recommend it)

6%

Would patients recommend the hospital to friends and family?

YES, patients would definitely recommend the hospital

68%

Would patients recommend the hospital to friends and family?

YES, patients would probably recommend the hospital

26%

 

 

Condition

Measure Name

National Mortality_Readm Rate

Heart Attack

Hospital 30-Day Death (Mortality) Rates for Heart Attack

16.6

Heart Attack

Hospital 30-Day Readmission Rates for Heart Attack

19.9

Heart Failure

Hospital 30-Day Death (Mortality) Rates for Heart Failure

11.1

Heart Failure

Hospital 30-Day Readmission Rates for Heart Failure

24.5

Pneumonia

Hospital 30-Day Death (Mortality) Rates for Pneumonia

11.5

Pneumonia

Hospital 30-Day Readmission Rates for Pneumonia

18.2

 

Wednesday
Jul082009

Medicare Drug Coverage and the Impact on Overall Health Care Spending

By Clive Riddle, July 8, 2009

An important paper reporting on results of an NIH funded study : “The Effect of Medicare Part D on Drug and Medical Spending”was posted online last week with the New England Journal of Medicine: [Volume 361:52-61 July 2, 2009 Number 1] and authored by Yuting Zhang, Ph.D., Julie M. Donohue, Ph.D., Judith R. Lave, Ph.D., Gerald O'Donnell, M.S., and Joseph P. Newhouse, Ph.D..

The pharma industry for decades has been a proponent that appropriate prescription coverage can have a positive impact on overall health care costs. Certainly Medicare policy advocates argued the point in the debate leading up to establishment of Medicare Part D prescription coverage earlier this decade. Now that time has passed, the opportunity has arisen to examine the actual data to address this issue.

The study examined over 35,000 Medicare members from Pennsylvania’s Highmark Blue Cross Blue Shield from 2004 through 2007. The study included a control group with employer based retiree drug coverage that did not change after Part D took effect, and had $10 to $20 copayments with no spending limits or coverage gaps. Three groups were also examined that had no or limited drug coverage before Part D, and then enrolled as in Part D plan as of January 2006. One group had no previous drug coverage, and the other two had previous drug benefits with quarterly spending limit caps.

The study found that the cost of introduction of Part D benefits for those with no or very limited prior coverage was approximately offset by savings in overall health care costs, but overall health care spending did increase for those with more generous prior coverage.

In comparison to the control group, after introduction of Part D, the average total monthly drug spending was $41 higher (74% increase) for enrollees with no previous drug coverage, $27 (27% increase) higher among those with a previous $150 quarterly cap, and $13 higher among those with a previous $350 quarterly cap (11% increase.) Furthermore, overall monthly medical expenditures (excluding drugs) were $33 lower in the group with no previous coverage, $46 lower in the group with a previous $150 quarterly cap, but $30 higher in the group with a previous $350 quarterly cap.

The study concluded that “The offsetting reduction in medical spending in the two groups with the most limited previous benefits was probably due to improved medication adherence among enrollees with chronic conditions.” The study also addressed the overall health care cost increase for the group with more generous prior coverage: “Why did medical spending rise in the group with a previous $350 quarterly cap (the most generous previous coverage among the three intervention groups), as compared with the no-cap group? The additional use of prescription drugs in all three groups probably included both overuse of some drugs and underuse of others, but the proportion of the increase that was overuse may have been highest in the group with the most generous previous coverage. Our finding that the use of oral antidiabetic drugs did not change significantly in this group is consistent with this hypothesis.”

The References section at the end of the report is well worth browsing, as links to various prior studies are provided. Beyond the References provided in the report, I found two other studies that proved to be of particular interest while researching this topic:

The AARP Public Policy Institute published “How Prescription Drug Use Affects Health Care Utilization and Spending by Older Americans: A Review of the Literature” by Cindy Parks Thomas, Ph.D., Brandeis University, Schneider Institute for Health Policy, in April 2008. Key conclusions from this 57 page report include: (1) “Prescription drug coverage can produce cost offsets from reductions in non-drug services, such as hospitalizations and emergency visits.”; (2) “Studies that incorporate increased longevity into spending projections suggest that cost offsets may diminish over time.”; and (3) “Strict benefit limits of all kinds decrease prescription drug use and increase use of other medical services, including acute and long-term care services.”

Baoping Shang, and Dana P. Goldman of the RAND Corporation; National Bureau of Economic Research (NBER) published results in 2007 from their study “Prescription Drug Coverage and Elderly Medicare Spending” (with preliminary results published in 2005) that examined Medicare Supplement (Medigap) enrollees with and without prescription coverage. They found that “Medigap prescription drug coverage increases drug spending by $170 or 22%, and reduces Medicare Part A spending by $350 or 13% (in 2000 dollars). Medigap prescription drug coverage reduces Medicare Part B spending, but the estimates are not statistically significant. Overall, a $1 increase in prescription drug spending is associated with a $2.06 reduction in Medicare spending.”

Thursday
Jun252009

Health Reform: What Should Pass or Run Out of Gas

by William DeMarco, June 25, 2009

 

 

I was asked to provide a brief answer to the following question for the current issue of MCOL’s Thought Leaders newsletter: “Which specific component of various current major health care reform proposals do you feel is most likely to be adopted before the end of the year, and which component is least likely to be adopted?"

 

 

What follows is a more thorough discussion of how we view the outcome of some key provisions that have surfaced in the national reform initiatives.

 

We believe the public plan and the exchange will be adopted although not in its current proposed form.

 

We envision Federal Board very similar to the Federal Employees Health Benefits program that governs structure, benefits levels and perhaps some consumer complaints. However we do see this Board overseeing each of the states to implement the public plan in their own fashion.

 

This would meet current insurance commissioner laws and interstate commerce laws for licensure and would also follow consumer protection with existing insurance departments. Such things as post claim underwriting/recessions would be outlawed nationally and the fed may require the states cap to place a on margins as there are in some states already.

 

The exchange is vital to distribution channels for this and other plans and would reduce and perhaps eliminate the need for brokers and brokers fees which would reduce costs by 10% or greater. Again these exchanges would need to follow state licensure laws but would be overseen by the Federal Board to make sure they meet the rules of selection, open enrollment and fair disclosure.

 

Least likely to pass are the Comparative Economics CER legislation. Not because it is not needed but only because people do not understand yet that quality and process are uneven and in a state of flux. This means Dartmouth Atlas and Health Grades and others will do well to show distinctions in the delivery system and tiering and profiling will continue.

 

We believe MedPacs recommendation to move to ETGs and bundled reimbursement tied to severity follows our early concepts for integration. Many hospitals and physicians continue to fail because they cannot get the reimbursement and utilization data to track together. Given the opportunity to combine these two will support further Information technology and advance web based connections between provider’s, plans and employers.

 

This will create a new interest in hospitals and physicians working together to form their own product especially as the public plan forces consolidation of local plans thereby giving a handful of plans incredible bargaining power.

 

Provider sponsored plans have a distinct advantage in the market as the owners control the means of production. Using this bundled reimbursement we see that providers who do well can harvest their reward for their improved care outcomes and , in doing so, apply these savings to more benefits at less cost competing effectively with insurance companies that are unable to control volume and quality and therefore cannot control price.

 

What this means is that launching things state by state may take a year but once uninsured and underinsured have an option and small business can hire without worrying about this overhead of insurance we will see a spark in hiring and productivity. Without a public plan this will not happen and extend the recession far beyond next year. This time the recession has, and will continue to affect health care employment and this affects service quality and availability so we are truly in a historic moment in history.

 

William J De Marco MA CMC

De Marco and Associates

Bill.demarco@demarcohealth.com

 

 

Wednesday
Jun172009

Telling the Whole Truth

by Laurie Gelb, June 17, 2009

 

Watching the back-and-forth regarding “health care reform” calls to mind many untold truths – that it may not be too late to tell.

 

AARP’s monthly magazine has an “8 Myths About Health Care Reform” feature in the current issue that should not go unchallenged by any patient, let alone health professional. This “myth list” in fact recapitulates several red herrings propagated these days by many legislators, media outlets and influencers.

 

So, whatever your personal or professional position, here are a few talking points that you might consider attempting to insert into the debate before the dotted line is signed.

 

AARP’s “myth”

The reality

Those with insurance won’t benefit

AARP argues that new legislation will provide a safety net for those destined to lose their coverage in the future. “Just because you have health insurance today doesn’t mean you’ll have it tomorrow,” the author warns. Well, yes, that’s true, because many employers, associations and trade groups, many of whom cover people on the margins, are going to use a public plan option as an excuse to drop or limit access to their own plans. Thus, this is a self-canceling argument that skirts the stated objective of universal coverage (not to mention the somewhat paltry incremental 16M Americans gaining coverage estimated by the CBO this week).

Boomers will bankrupt Medicare

AARP points to costly technology (“think MRIs and CT scans”) and over-treatment as primary cost drivers of the current trend. Unaddressed is the difference between a scan that enables an early diagnosis and an improved prognosis, vs. a study that is not indicated, or effective vs. ineffective treatment. That private payors have been more active than Uncle Sam in identifying and addressing inappropriate care is never stated. However, it would also be helpful for payors to acknowledge that they have often ignored myriad opportunities to improve the aggregate efficacy of self care, and commit to greater action in the future (such as the decision support programs discussed in other posts).

Reform will cost us more

AARP makes the analogy between health reform and the upfront cost of an Energy Star appliance, reassuring its readers that by 2020, reform “could save us approximately $3 trillion.” Unstated is just how this might occur, though indeed you could wake up tomorrow as a British monarch.

 

But we need to discuss the concept of annual budgets, something that most Americans understand, and the fact that Energy Star savings are quantifiable in a way that vague promises/threats about HIT, CER and (more) de facto rationing are not. Then we can begin talking about low-hanging fruit – treatments of unquestioned efficacy for the vast majority of a given patient population, to which access and adherence are suboptimal. At the same time,, fully involving privacy advocates and community clinicians, we can talk about standardizing the EHR and getting it to the point of care in a way that actually saves everyone time – and saves lives.

My access to quality care will decline

“Just because you have access to lots of doctors who prescribe lots of treatments doesn’t mean you’re getting good care,” counsels AARP. This sly truism in no way addresses the issue at hand, which is the extent to which public sector plans already inhibit access to care, if only because physicians withdraw from their networks every month. The time that docs and their staffs spend trying to eke (substandard) reimbursement from public plans is somehow omitted from this answer (and the entire AARP policy agenda).

 

And, this week, MedPAC raised the spectre of denying coverage for “new drugs” unless they are “proven” superior to “old drugs” (not clear if safety or tolerability or convenience of dosing will count—it rarely does in the health care hells the politicians are claiming not to emulate), not to mention linking “value” of therapy to reimbursement – and AARP can continue pretending that the reform movement is “hands off” clinical and personal choice? Take a trip across the border or the ocean and see. [I’ve been in UK hospitals.] Again, AARP is only disingenuous to avoid discussion of what a clinical decision is, vs. what a political funding mechanism is.

I won’t be able to visit my favorite doc

Once again, the fact that many clinicians and facilities deny, limit or delay encounters with Medicare and Medicaid patients is nowhere stated. Instead, there’s the classic red herring reassuring readers that “clinical effectiveness research” is a good thing. Indeed, but how does that relate to physician access? It’s as if AARP shuffled the cards with the questions and threw them on top of a few “politically correct” answers.

ERs provide the uninsured with good care

AARP correctly points out an ER can’t be a medical home, and that the insured pay for part of the ER visits that result from uninsurance. But this is a straw man myth—no one is seriously suggesting that ERs substitute for insurance.

 

The real question is, how do you get all these chronically ill people in need of monitoring access to primary care, when PCPs are already in short supply and becoming more scarce as you read this? How do you support better health decision-making across the board? How do you help a clinician at 2 am make a quick, accurate connection between the patient presenting to him and the same person who presented 500 miles away a month ago?

We can’t afford to tackle this now

AARP notes that people are delaying care and not filling rx, suggesting that reform is urgent. Indeed, no one questions that costs are soaring, nor that the current unfree unmarket is more like a bazaar. However, creating a sense of urgency doesn’t serve reformers’ objectives when basic questions like financing of the plan, contribution to the growing deficit and how clinicians and patients will be served are overlooked in the name of that urgency.

We’ll end up with socialized medicine

Quoting a RWJ researcher, AARP concludes its feature with the assurance that “we will come up with a uniquely American solution…a mixed public and private solution.”

 

Well, most “single payor” countries count as a “mixed” solution, too, if you consider that many citizens in such countries, where possible, purchase additional private coverage because the public plans are so inadequate. As reassurance, this isn’t exactly warm and fuzzy, especially given the shortcomings of both our private and public plans. Mix them together, and you get the equivalent of goulash over jello.

 

Moreover, AARP’s soothing words to the contrary, the signals out of Washington speak to a new willingness to consider a wide array of new controls over individual actions, from “Any Unwilling Provider” mandates to limits on therapy. “Socialized” is a buzzword, but health freedom is not.

 

If the managed care sector doesn’t speak out – honestly and completely – about what’s good and bad about the current system, and promote proposals that address the real issue – the right person receiving the right treatment at the right time for the right duration – we may all be a good deal worse off – and poorer – a year from now.

 

 

 

Friday
Jun122009

The Genormous Generic Market

By Clive Riddle, June 11, 2009

 

“Ginormous” is out. “Genormous” is in, at least if Pfizer is editing the Unabridged Dictionary of Pop Buzz Words, as they continue to go on record that they are pursuing generic growth. This week the Associated Press reported that Pfizer “expects to expand its offerings for generic pharmaceuticals by adding products to the business quoting Dave Simmons, Pfizer President of Established Products. A couple of weeks ago Pfizer licensing agreements with two Indian based companies was reported as a major signal of their strategy to seek growth through generics and emerging markets.

 

Continued growth in generics would seem a smart recession and health reform based strategy. But generic growth has been sustained through this and the prior decade through good times as well. Let’s have a look at a few of the factors driving these Genormous numbers: 

  • The Average price of generic vs. brand prescriptions: Brand: $119.51 ; Generic: $34.34 [Prescription Drug Trends, September 2008, Kaiser Family Foundation] 
  • Average Rx Copay by Tier: Generic Tier $10; Preferred Tier: $26; Non Preferred Tier: $46; Fourth Tier: $75 [Kaiser Family Foundation Employer Health Benefits 2008 Annual Survey] 
  • Generic Fill Rates: 65% of all prescriptions and 21% of drug sales [Prescription Drug Trends, September 2008, Kaiser Family Foundation] 
  • Generic Fill Rate by $ Differential between Generic/ Preferred Brand Copay: $ 0- 5: 47.6%; $ 6-10: 49.2%; $11-15: 51.6%; $16-20: 52.6%; $21+ : 55.0% [The American Journal of Managed Care, June 2007, “Copayment Differentials and Generic Utilization” ] 
  • Employer Strategies to Reduce Pharmacy Costs: #1 Mentioned response (75%) was "Promote greater use of generic drugs" (2nd highest response - 48%- was "Improve management of specialty drugs" [Mercer Survey] 
  • The 2009 Survey of Health Care Consumers found that 3 in 10 consumers switched medications in the past year, with 38% of them switching to save money [Deloitte Center for Health Solutions] 
  • IMS Health reports that "annual U.S. prescription sales growth of 1.3 percent in 2008, to $291 billion. Dispensed prescription volume in the U.S. grew at a 0.9 percent pace. Factors influencing the market’s slower growth in 2008 included higher demand for less-expensive generic drugs, lower new product sales, and reduced consumer demand due to the economic turndown." [IMS Annual U.S. Pharmaceutical Sales Report] 
Friday
Jun052009

Wasted Away in Medical Bankruptcyville: Jimmy Buffet meets Warren Buffet

by Clive Riddle, June 5, 2009

Just published this issue in the American Journal of Medicine, by David U. Himmelstein, MD et al, is: Medical Bankruptcy in the United States, 2007: Results of a National Study. Here’s what Harvard’s Doctor Himmelstein has to say about what this study means to you: “unless you're Warren Buffett, your family is just one serious illness away from bankruptcy.”

Now before you go file a legal change of name to Warren Buffet, you should know the paper’s authors are strong advocates of a particular position: a single payer health plan, and their conclusion is that health insurance in its present form will not protect you from medical bankruptcy, only Warren Buffet or a single payer plan will.

The headlines from the press releases regarding the study indicate medical bills cause 62.1% of all bankruptcies. That claim might be open to some interpretation, given 29% of debtors attributed medical bills as the reason for their bankruptcy. Here’s the table from the study that arrives at that figure:

  • 29%: Debtor said medical bills were reason for bankruptcy: 29%
  • Medical bills >$5000 or >10% of annual family income: 34.7%
  • Mortgaged home to pay medical bills 5.7%
  • Medical bill problems (any of above 3) 57.1%
  • Debtor or spouse lost >2 weeks of income due to illness or became completely disabled 38.2%
  • Debtor or spouse lost >2 weeks of income to care for ill family member: 6.8%
  •  Income loss due to illness (either of above 2): 40.3%
  • Debtor said medical problem of self or spouse was reason for bankruptcy: 32.1%
  • Debtor said medical problem of other family member was reason for bankruptcy: 10.8%
  • Respondents listing any of above 62.1%

But quibbling over the above that is not to take away from the seriousness of the findings they present, only to provide some disclosure to those unaware. So without digressing into an argument for or against a single payer health plan, certainly it hard to argue that various health insurance policies exist in the marketplace which leave patients seriously underinsured, and a number of these underinsured patients, in addition to the uninsured, found themselves in bankruptcy.

Thus the threat of medical bankruptcy does indeed loom over more than the uninsured population. In this recession and season of health reform, it is a very key issue. So here’s some of the other highlights from the study conducted by Doctor Himmelstein and friends from Harvard Medical School, Harvard Law School, and Ohio University and funded by the Robert Wood Johnson Foundation:

  •  Demographically: 60.3% of medical bankruptcies had attended college, 66.4% had owned a home and 20% included a military veteran or active duty soldier.
  • While many of the demographics are very similar, there are a few notable differences in the demographics of those experiencing medical bankruptcies vs. non-medical bankruptcies: Employment (75.5% medical vs. 85.0% non medical); market value of home ($141k vs. $159k); and a lpase in health coverage occuring sometime in the two years before bankruptcy (40% medical vs. 34% non medical)
  • Primary causes of medical bankruptcies: Hospital bills 48%; drug costs (19%); doctors' bills (15%) and insurance premiums (4%). Also, for 38% of cases, lost income due to illness was a factor.
  •  Out-of-pocket medical costs for the bankrupting illness averaged $17,943.
  • In 1981, using the same methodologies, medically-caused bankruptcies were 8% of total bankruptcies. In 2001, the figure was 46.2%
  • 92% of these medical debtors had medical debts over $5,000 or 10% of pretax family income
  • More than 75% of bankrupt families had some form of health insurance
Friday
May292009

A Selective List of National Medical Home Web Sites and Resources

By Clive Riddle, May 30, 2009

If you’re involved with, or monitoring patient centered medical homes, this should be of interest. Medical Home News (www.MedicalHomeNews.com) in their June 2009 issue provides the following list of key medical home web sites and resources. You can also sign up for a free periodic Medical Home Bulletin e-newsletter from their web site.
 
The Patient Centered Primary Care Collaborative
National Center for Medical Home Implementation - American Academy of Pediatrics
TransforMed - affiliated with the American Academy of Family Physicians (AAFP)
The CMS Medicare Medical Home Demonstration
http://www.cms.hhs.gov/demoprojectsevalrpts/md/list.asp - select Medicare Medical Home Demonstration
James F. Coan, CMS MMHD Project Officer - medhomedemo@cms.hhs.gov
Technical Assistance Available to Participants in the Medicare Medical Home Demonstration (MMHD)
www.medhomeinfo.org (to be activated soon)
The National Academy for State Health Policy (NASHP)
http://www.nashp.org/index.cfm - Click on “Medicaid: Supporting the Patient Centered Medical Home in Medicaid and SCHIP”
The Commonwealth Fund
http://www.commonwealthfund.org – Enter “medical home” in the search box for multiple reports, including the Nutting Report (see this month’s Industry News)
The National Partnership for Women and Families
http://www.nationalpartnership.org -- Click on “Medical Home” on the home page

Preconference Readings for the Medical Home Training Program

http://www.medicalhomesummit.com/training_reading.html

Wednesday
May202009

The Fast and The Furious: Health Care Reform Headlines

By Clive Riddle, May 20, 2009
 
While it remains to be seen if actual health care reform prodded by the Obama Administration and Congress should be described as a fast moving car, or as “The Slow and The Serene,” but at least the rate of headlines spewing out on health reform can be considered, as in the movie title, “The Fast and The Furious.”
 
Just during this week, we’ve been bombarded with developments. Here’s a sampling of what’s come out, under the category of “Who’s going to pay for this mess?”
 
Sodas a Tempting Tax Target
New York Times, May 20, 2009
 
Healthcare Overhaul Could Add Financial Burdens To State
Boston Globe, May 19, 2009
 
New Taxes Loom to Pay for Health-Care Overhaul
Wall Street Journal, May 19, 2009
 
Congress has little appetite for health care taxes
Associated Press/Google, May 18, 2009
 
Senate proposes alcohol, soda tax to fund health care plan
Politico.com May 18, 2009
 
Turning to the policy front here’s a sampling of headlines under the category of standing on soapboxes:
 
Baucus Message to Industry Lobbyists: 'Let the Process Work'
The Washington Post, May 20, 2009
 
The GOP's Health-Care Alternative
Wall Street Journal, May 20, 2009
 
Republicans To Introduce Health Reform Plan That Would Establish State Health Insurance Exchanges, Provide Tax Credits
Kaiser Daily Health Policy Report, May 20, 2009
 
Senators Push for Delay of Public Health-Care Option
Bloomberg, May 19, 2009
 
Senate Finance Committee Releases Policy Paper Describing Options To Pay for Health Overhaul
Kaiser Daily Health Policy Report, May 19, 2009
 
Dems Unclear Where Baucus Will Side on Health Care Reform
Politico.com May 18, 2009
 
Finally, here’s a few entries under that category of Newton’s Third Law That Every Action has an Equal and Opposite Reaction:
 
Physician Practice Interactions with Health Plans Cost $31 Billion A Year, Equaling 6.9 Percent of All Spending For Physician And Clinical Services, New Study Finds
Robert Wood Johnson Foundation Press Release, May 20, 2009
 
Health Insurers Promise ‘Meat’ to $2 Trillion Savings
[Bloomberg reports that health insurers will propose simpler billing for doctors and rewarding better-performing physicians as part of the industry’s White House pledge last week to help shave $2 trillion from U.S. medical bills over the next decade.]
Bloomberg, May 18, 2009
 
DOJ Insurers Probe Sought By Health Care Reform Advocates
The Huffington Post, May 20, 2009
 
Health Plans Support Competition to Benefit Consumers
AHIP Press Release, May 20, 2009

http://www.ahip.org/content/pressrelease.aspx?docid=27096

Wednesday
May132009

Health Reform: The Start-Up

by Clive Riddle, May 13, 2009

Health Reform, like any start-up, launched a web site ( www.healthreform.gov ) has issued fact sheets and press releases, received another round of angel funding (via the FY2010 budget) and this week announced it has hired a leadership team. Like any start-up, Health Reform has announced Strategic Alliances, this week touting voluntary commitment from six leading health care stakeholder groups to reduce health care costs.

What Health Reform now needs, like any start-up, is customers.

Here’s who the President met with this week, with each of the six stakeholders pledging help reduce health care costs by 1.5%:

 

 

 

 

 

  • Mr. Dennis Rivera, Chair, SEIU Healthcare, Service Employees International Union

The participants are now having to fend of skeptics of “voluntary” pledges. At least non were wearing any “WIN” buttons, dusted off from Gerald Fords voluntary “Whip Inflation Now” initiative in 1974.

Here’s who has been appointed by HHS Secretary Kathleen Sebelius to serve as key staff members in the new HHS Office of Health Reform:

  • Jeanne Lambrew, Ph.D., Director of the HHS Office of Health Reform, was previously an associate professor at the LBJ School of Public Affairs, senior fellow at the Center for American Progress, and worked on health policy in the Clinton Administration.
  • Michael Hash, Senior Advisor, will run the inter-agency process for developing specific aspects of health reform legislation, and has held senior positions at the Health Care Financing Administration (now CMS) and on the staffs of the House Energy and Commerce Committee as well as a private health policy consulting firm.
  • Neera Tanden, Senior Advisor, will work on developing health care policies for HHS and the Administration, and is the former domestic policy director for the Obama-Biden campaign and policy director for the Hillary Clinton campaign.
  • Linda Douglass, Director of Communications, was a traveling spokesperson for President Obama's 2008 campaign and was chief spokesperson for the Presidential Inaugural Committee 2009, and previously was managing editor for National Journal and prior to that was Chief Capitol Hill Correspondent for ABC News
  • Meena Seshamani, M.D., Ph.D., Director of Policy Analysis, will coordinate the quantitative and qualitative analyses on health reform conducted throughout HHS, and was a resident physician in Otolaryngology-Head and Neck Surgery at Johns Hopkins University.
  •  Caya B. Lewis, M.P.H., Director of Outreach and Public Health Policy, will coordinate HHS outreach and interaction with stakeholders on health reform, and was the Deputy Staff Director for Health for the Senate HELP committee under the chairmanship of Senator Edward M. Kennedy.
  • Jennifer Cannistra, Policy Analyst and Director of Special Projects previously served as the Pennsylvania State Policy Director for the Obama campaign
  • Karen Richardson, Outreach Coordinator, was previously the policy director at the Democratic National Committee (DNC).
  •  Michael Halle, Special Assistant, worked for the Presidential Inaugural Committee and Obama for America
Thursday
May072009

Dual Surge: Ineligible Dependents, and Dependent Eligibility Audits

by Clive Riddle, May 7, 2009

Managed Healthcare Executive Magazine, in its May Issue, quote us in an article by Tracey Walker: “Audit Reviews Keep Costs Down.”

The gist of the article is, that 5% or more of many employer’s covered members involve dependents that do not currently meet their employer’s eligibility criteria, and that eligibility audits are an effective way to reduce employer costs and exposure- directly if they are self-insured, and indirectly if they can improve their experience with their fully insured health plan.. It is noted that in the current economic climate, employer demand for such audits may be on the rise.

Our quote involved regulatory scrutiny of health plan disenrollment of such dependents:

“Employers and health plans do need to be cognizant of regulatory issues as they proceed with dependent eligibility audits. Employers would have ERISA regulatory protections from state regulators, according to Clive Riddle, president and founder of MCOL, a provider of business-to-business managed care resources. ‘But when self-funding is not involved, the health plans covering the dependents flagged in eligibility audits must be cautious in how they handle disenrollment and in particular, rescissions of any claims incurred,’ he says. States such as California have clamped down on rescission activities, and health plans have to follow very strict guidelines in numerous states when dealing with this issue.”

Mercer last month issued a release on this topic: “Mercer sees significant growth in health plan dependent eligibility audits.” Mercer pegs the percentage of ineligible dependents in a range of 3% to 8%, and the average cost of covering a dependent for plan sponsors at $1,900 per year. Thus Mercer calculates a plan sponsor with 10,000 dependents and 5% ineligible could save $950,000 annually through such an audit. It’s certainly easy to see why such audits are increasing in frequency. And of course, due to the impact of the recession with layoffs and unemployment, the number of potentially ineligible dependents continue to rise.

From a public policy standpoint, a surge in employers and health plans dropping coverage of greater numbers of dependents will of course only swell the ranks of the uninsured. One policy solution would be to mandate dependent eligibility be tied to IRS dependent status, at least up to a defined age, as opposed to the current patchwork of employer, plan and state specific criteria, which typically would disallow a 22 year old just graduated college student living at home with their parents while looking for a job.

Tuesday
Apr282009

ICD10: The Impact on P4P, Global Care, Billing and HIEs

by William DeMarco, April 28, 2009

ICD10 will have a major impact on future planning by providers and health plans. I would like to address examples relating to Pay for Performance, global care initiatives, billing documentation and health Information exchanges.

I was giving a lecture to a wonderful HFMA audience in New Hampshire on pay for performance and this topic came up, asking how will ICD10 affect P4P.

It was clear, in my opinion, that all of the use of severity DRGS and now severity levels within ICD codes that ICD 10 offered, were deliberately trying to get at the kind of detailed reporting that Medicare and many purchasers wanted. This was intended to define what process improvement s could be made to develop a better delivery system.

Benchmarking was too broad with the current system and was not fair because it could not get at the root cause without the examination of charts and abstracted medical records that offered such great detail but were labor intensive to obtain.

This statement produced several hundred nodding heads until another panelist from a well respected billing and systems firm said ICD 10 will not be implemented until 2012. When asked why she just said the insurance companies cannot even do APC reconciliation how will they ever do ICD10.

Well, many heads again nodded, probably the ones sweating bullets right now: hospitals that own PCPs and need to quickly find a way to get into ICD10 billing.

The real challenge here is not so much the electronic billing, there are crosswalks out there, but rather documentation at the physician end.

ICD10 requires a major departure from the two or three categories in an ICD 9, and will demand some documentation from physicians and physician mangers who will need to be adamant about both the precision, to avoid audits and also the electronic billing capability to get paid on time as all Medicare and Commercial will move to this system.

Of equal importance is the traveling executive whose emergency visit in Thailand will be billed using ICD 10 or ICD11. Or the family that is told if they go to India for Johnnie’s surgery ,it will be covered in full, but if they get the surgery done here it will only be 60% covered.

We are not seeing the medical tourism momentum stop, and as Blue Cross South Carolina adds Hospitals to its PPO network in Panama and Costa Rica and other employers demand credentialed professionals to see their employees overseas, the conversion to this new system is also key to success.

What we are all missing is the why?

Why are we making this so complicated?

The current system has a majority of docs using the same codes over and over.

In our work with Pendulum HealthCare Development Corporation we see level 3 office visits for a majority of doctors and patients, and yet when we compare level 1 visits of similar docs in the same region with a case mix adjusted diagnosed population, we see the end result is the same.

Why are we paying more?

In this case there were 12,000 children accessing:780 pediatricians. 1,300 pediatric specialists,60 in network hospitals.

They were generating 21,000 admissions, 190,900 clinic visits, 79,319 ED and 19,785 surgeries. The client’s goals were to integrate financial and clinical reporting capabilities to make good decisions as to how best to manage the plans medical loss ratio. When we extracted data there were many holes such as Misaligned fields for lines of business, and Claim adjustment errors.

Office Visit Level

% Medicaid Claims

% Commercial Claims

1

0.3%

2.3%

2

6.5%

35.0%

3

59.9%

58.8%

4

30.0%

3.6%

5

3.3%

0.3%

The solution was to reconfigure reports to be useable by departments and management.

 

For example, by aligning financial and clinic reports into 30 summaries the providers and the health plan received reporting by line of business, specific drugs, service codes, and disease condition by provider. This allowed them to have a real time cost per patient per 1,000 and PMPM by service and set the foundation for implementing HEDIS measures and other custom quality measures for operational improvement and compliance.

 

What this analysis also found was providers offset lower reimbursement by increasing complexity of office visit level. For example focusing on a single procedure Otitis Media for 62,000 Medicaid patients and 400,000 Commercial patients, we found over-reliance on level 4 and 5 office visits

In looking at outcomes, variances between Commercial and Medicaid is not clinically justified, so the plan allowed physician and hospitals to look at the financial impact of reducing office payments by 21%.

This got EVERYONE’S attention.

By showing drill down reports, the Client was able to look at the practice mix compared to specialty averages for each condition. This led to a timely discussion on proper use of level 1 versus level 5 billing benchmarks

The physicians and hospital were able to identify the providers who billed 90% or greater of their visits at level 5 and show them where they stand next to their peers.

I point this out to demonstrate that having severity adjustment and having risk adjusters for the elderly will all require more and more use of ICD 10 to get at providers who often unknowingly burn more resources with some diagnosis than others.

I also wanted to point out that by sharing this data with providers the health plan allowed the peer pressure of physician and hospital to create AWARENESS of the problem and the potential fee reduction consequences if behavior did not change.

As plans have this data so will Medicare and a scoring process using ICD 10 is underway at the top of the payer’s mindset using tiering and reconfiguring networks.

Finally the discovery that was made at the HIMSS conference last month and that is that the government’s stimulus program checks for EMR are going to go to reimburse providers who create ‘Meaningful User” data.

This means data must be able to be communicated from office to office, hospital to hospital and payer to payer and especially provider to payer.

Many practice management companies will be shut down as their system operates in a vacuum. Many hospitals, we have discovered in our pay for performance work, have a large system but they cannot get their large system to cross over departments and they cannot communicate electronically with payers except for billing information. This is inadequate and ICD10 will require more data fields and therefore more complex billings but also offer the opportunity for payers and providers to construct bridge reports on performance and someday outcomes.

By having a national severity distinction and preparing the data links to both internal and external customers ( A BIG LEAP) we will see regional data bases begin to form and these collections of data will form a local practice pattern form which providers and payers can better evaluate changes and watch change happen.

In all my work with doctors for the past 30 years, I can say once the doctors actually see that improvement needle move, they suddenly feel like they are back in control and this is a wonderful thing.

We have been lacking precise data to see this behavior change, which is always been the source of the argument” my patients are sicker”. We can see this shift to performance based contracting now be supported by physicians and specialty societies using ICD10.

So ICD 10 will be a major change for us as well as the health plans, hospitals and physicians. If payers are demanding value but there is no way to prove it then the data is useless and will not produce needed change. If there is a regional data base of practice patterns that can be used by payers and providers we will have less cause for acrimony and more time spent competing on quality. This was the original intention of health plans in the 1970s. Perhaps this is a second chance to make these local plans flourish.

Thursday
Apr232009

Increased and Decreased Utilization: The Recession Driven Paradox and Behavioral Economics

by Clive Riddle, April 23, 2009

Here’s two headlines from the past week:

So how does one reconcile the Thomson Reuters report that “20 percent of U.S. households postponed or cancelled care in the past year,” with the International Foundation of Employee Benefit Plans (IFEBP) survey that found “plan participants, perhaps fearing an impending layoff, are increasing utilization of their benefits”?

It’s quite easy actually, when you overlay the employees “fearing an impending layoff” from the IFEHBP survey with this finding from the Thomson Reuters study: “the percentage of households with employer-sponsored insurance showed a notable decline since the start of the recession, declining from 59 percent in early 2008 to 54.6 percent in early 2009.” We have one sector, fueled by those without coverage, that are delaying care greatly influenced by cost concerns, and another sector, fueled by covered employees uncertain about their future employment, that are accelerating their care while they still have coverage.

Behavioral economics would kick in here as we reconcile this on-the-surface paradox. Let’s consider a few Behavioral Economics concepts:

  • Status Quo (Default) Bias: People have a strong ‘status quo’ bias and often fail to take pro-active action to change the default
  • Hot vs Cold States: People’s decisions under aroused or ‘hot’ states tend to be significantly different from ‘cold’ calculated decisions
  • Loss Aversion: People prefer avoiding losses rather than acquiring gains. Studies suggest that losses are as much as twice as psychologically powerful as gains
  • Hyperbolic Discounting: Consumption now and in the near future is preferred to consumption into the farther future; The greater the uncertainty about this future the less the preference

One could argue that the Status Quo default is to receive a service when it is prescribed by a doctor, and to not receive a service when it hasn’t been prescribed or referred by a provider. One could also argue that a person that has lost, or perceives they will lose their health coverage, is in a ‘hot state’, and that persons told by their doctor they require services are in a ‘hot state.’

We can apply these assumptions in the following table of how consumer decisions fit the two survey scenarios, along with another scenario of those lucky enough not to be worried about their health care coverage. We would imply that “self referred” means you are contemplating a service that hasn’t been prescribed, maybe triggered by some direct to consumer advertising, advice from a friend, internet research or other such information.

Service:
Lack Coverage
Fear Losing Coverage
Stable Coverage
Self referred elective potential service
Default: No service
State: Hot
Decision: Won’t move from default due to dollar/time loss aversion and hyperbolic discounting that dollar savings today is greater than future health benefit
Default:No service
State: Hot
Decision: Will move from default due to covered benefit loss aversion and hyperbolic discounting that value of covered benefit and health service today is greater than future considerations
Default: No service
State: Cold
Decision: Won’t move from default because there are low loss aversion considerations and value of health benefit is no greater now than in the future
Provider referred/ prescribed elective potential service
Default: Receive service
State: Hot
Decision: Will move from default due to dollar/time loss aversion and hyperbolic discounting that dollar savings today is greater than future health benefit
Default: Receive service
Decision: Won’t move from default due to covered benefit loss aversion and value of covered benefit and health service today is greater than future considerations
Default: Receive service
State: Hot (health need)
Decision: Won’t move from default because there are low loss aversion considerations and value of health need is greater now than future considerations
Any service perceived or actually considered to be non-elective
Default: Receive service
State: Hot
Decision: Will move from default only if dollar/time loss aversion exceeds health loss aversion and hyperbolic discounting that dollar savings today is greater than future health benefit
Default: Receive service
Decision: Won’t move from default due to covered benefit loss aversion, health loss aversion and value of covered benefit and health service today is greater than future considerations
Default: Receive service
State: Hot (health need)
Decision: Won’t move from default because of high health loss aversion and value of health need is greater now than future considerations

 

The Thomson Reuters Study validated that many people will postpone care for other reasons than cost, but cost has moved to the top of the list: They found that: “One in five U.S. households postponed or cancelled medical care over the past year, up from 15.9 percent in 2006 when the survey last addressed this issue. Among 2009 respondents who postponed or cancelled care, 24.1 percent said cost was the primary reason. In 2006, the primary reason cited was lack of time......The majority of postponed services (54.7 percent) were for physician visits, followed by imaging (8 percent), non-elective procedures (6.3 percent), and lab or diagnostic tests (5.7 percent).”

The full Thomson Reuters Study is available on the Thomson Reuters website.


 

 

Friday
Apr172009

Rx Increases: The Price is Wrong?

By Clive Riddle, April 17, 2009

If there was a pharmaceutical version of the CBS game show The Price Is Right, you might not fare well after you were told to “come on down.” Your guesses might not hit the mark given the recent round of increases throughout the prescription drug industry.

The Wall Street Journal this week ran a story by Barbara Martinez and Avery Johnson, “Drug Makers, Hospitals Raise Prices,” in which they noted “the prices of a dozen top-selling drugs increased by double digits in the first quarter from a year earlier” illustrated by the following increases using Credit Suisse data:

  • Bristol-Myers Squibb Sprycel (Luekemia) up 32.7%,
  • Pfizer Sutent (Kidney Cancer) up 14.3%.
  • Pfizer Viagra (Erectile-dysfunction) up 20.7%
  • Eli Lilly Cialis (Erectile-dysfunction) up 14.2%.
  • Eli Lilly Strattera (ADHD) up 15.6%

Credit Suisse data by pharmaceutical company included:

  • Johnson & Johnson averaged 10.0% increases
  • Pfizer averaged 9.9% increases
  • Eli Lilly averaged 7.9% increases

The Journal cites Express Scripts claims experience of 10 – 15% price increases on brand products over the past year, and quotes Credit Suisse's Catherine Arnold: “I don't think I have ever seen anything quite like this," as she attributes the increases to positioning higher prices before the government starts demanding greater discounts.

Also this week, AARP released their annual “Rx Watchdog Report”, a 71 page study on Trends in Manufacturer Prices of Prescription Drugs Used by Medicare Beneficiaries. They found these prices increased 8.7% during the past year, while increases during the past six years ranged between 5.3% and 7.4%. Prices increased for all but 7 of the 219 brand name drugs included in the study.

Meanwhile, AARP found that prices for the 185 generic drugs most widely used by Medicare beneficiaries fell 10.6% on average, during the past year. Maybe “The Price Is Right” needs to start featuring generic products.